You just launched your website. It looks great, and you’re genuinely excited about it.

Then weeks pass and nothing happens. Your website is live, but it’s basically shouting in an empty room.

Here’s what nobody tells you: most new websites sabotage themselves with the same three mistakes that destroy their Google rankings.

The relief? Once you spot these issues, they’re actually straightforward to fix.

Mistake #1: Your Website Looks Terrible on Mobile

Grab your phone and open your website right now.

Does everything display properly? Can you actually read the text without zooming in? When you tap the buttons, do they respond correctly?

If you’re unsure about any of this, that’s your first red flag.

Here’s the reality: more than 70% of people in your city search for businesses on their phones instead of computers. Google understands this behavior, which is exactly why mobile-friendly websites get priority in search results.

Your website could be stunning on your laptop screen. But imagine someone opening it on their phone and struggling with microscopic text, broken navigation menus, or unresponsive buttons. They’ll leave within seconds.

When Google sees people bouncing off your site that quickly, it interprets this as “This website doesn’t help users.” That’s when your rankings start sliding downward.

How to Fix Mobile Optimization

Test your website on real phones, not just the preview mode on your computer. Try both Android and iPhone if possible. Better yet, hand your phone to a friend and watch them try to contact you through your site.

Watch out for these problems:

• Text that’s too small to read comfortably
• Buttons crammed together so you tap the wrong one
• Images that block important content
• Navigation menus that refuse to open
• Contact forms that feel impossible to complete on a small screen

Quick solution: Google offers a Mobile-Friendly Test tool. Search for it, plug in your website address, and you’ll get a detailed report on what’s broken.

Most modern website builders include mobile optimization features, but here’s the catch—you actually need to verify it works instead of just assuming it does.

Mistake #2: Having Confusing/Invisible CTA Buttons

CTA stands for “Call To Action,” which is simply the button telling visitors what to do next.

Think “Contact Us,” “Book Now,” “Get a Quote,” or “Call Today.”

We constantly find websites where these crucial buttons are buried at the bottom of a long page. Sometimes they use unclear language like “Learn More” or the generic “Click Here.”

Picture this scenario: someone discovers your website through Google. They’re genuinely interested and ready to reach out. But they can’t figure out the next step.

You just lost a potential customer because of poor button design.

How to Fix Your CTA Buttons

Design them so they’re unmissable. Choose colors that stand out sharply from your website’s color scheme. Running a blue website? Try an orange or red button that practically demands attention.

Write clear, specific instructions. Skip vague terms like “Submit.” Instead, try “Get Your Free Quote” or “Book Your Appointment Now.”

Spread CTA buttons throughout your page—near the top, in the middle sections, and at the bottom. Never make visitors hunt around to figure out how to contact you.

Double-check they function properly on mobile devices. Actually tap that button on your phone. Does it dial your number or launch WhatsApp? Test this yourself before customers encounter problems.

Remember this principle: confused customers never convert. If contacting you requires mental effort, they’ll simply move on.

Mistake #3: Ignoring Page Loading Speed

You’ve experienced this yourself – clicking a website link and watching it load painfully slowly.

After waiting about 3 seconds, you probably hit back and tried a different site instead.

Your potential customers behave exactly the same way.

Google actively monitors website loading speeds. Sites that load within 3 seconds get better rankings. Sites taking 5 seconds or longer? Google gradually pushes them down in search results.

This isn’t about fairness – it’s about protecting user experience. Google prefers directing people toward websites that actually function well.

Why New Websites Usually Load Slowly

Massive image files are the main culprit. You upload a 5MB photo straight from your phone to your website. That single image can bog down your entire site’s performance.

Too many plugins and features also create problems. Every animation, popup, and decorative feature adds precious loading time.

Budget hosting services compound the issue. Saving ₹500 monthly on hosting seems smart until you realize the slow loading speed is costing you customers worth thousands.

How to Fix Loading Speed:

Compress images before uploading them. Free tools like TinyPNG can shrink a 5MB image down to 200KB without noticeable quality loss.

Strip away unnecessary features. Ask yourself honestly – does that spinning logo animation actually help your business? Each fancy element slows down your site.

Run a speed test using Google PageSpeed Insights. Just search for it and analyze your website. The tool provides a performance score plus specific recommendations for improvement.

Consider upgrading your hosting plan if needed. When your business starts growing, that cheap hosting package becomes a bottleneck. Better hosting costs less than losing customers to slow load times.

The Reality Check

These three mistakes might seem minor, but they’re silently costing you customers daily.

Someone searches Google for your exact service. They land on your website, but it loads too slowly, displays poorly on their phone, and offers no clear way to contact you.

So they visit your competitor’s website instead.

The frustrating part? You’ll never even realize these potential customers existed.

Your Next Step

Pull out your phone and open your website immediately.

Test the reading experience. Check if it loads within 3 seconds. See if you can contact yourself with just one or two taps.

Any “no” answers tell you exactly where to start fixing things.

These aren’t mysterious technical problems requiring expensive solutions. They’re straightforward issues that businesses overlook constantly, and it drains their potential revenue.

Your website should generate leads and customers, not accidentally push them toward competitors.

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Struggling to fix these problems on your website? We’ve helped hundreds of Gorakhpur businesses optimize their sites properly. Let’s transform your website from a liability into an asset that consistently brings you customers.

ClickFox Digital – Accelerating Growth Digitally

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